Originate

5 Pillar Fundamentals Audit

We crawl your entire website and score it across 5 fundamentals — Human Connection, Communication, Strategic Positioning, User Experience, and Design Quality. Each pillar is scored out of 20, giving you a total out of 100 with an estimated conversion rate.

  • Executive summary with overall score and rating
  • Detailed breakdown of all 5 pillars with criteria-level scoring
  • Estimated conversion rate and improvement potential
  • Top 5 priority fixes ordered by impact
  • PageSpeed performance data for mobile and desktop